BRAND STORYTELLER & COPYWRITER
OVERVIEW
Results-driven professional with over a decade experience in the international nonprofit sector and eight years in digital communication and content development for e-commerce, nonprofits and social businesses. Proven ability to take raw materials from the field and package them into compelling stories for client and donor communication. Open to relocation and/or self-sufficient in a remote setting.
Experience
Manager of Social Media & Copywriting – digitalundivided; March 2022 – Present
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- Manages email marketing and engages an audience of 18,000+ subscribers
- Oversees the strategy for and edits weekly newsletter
- Manages and strategizes content for social media platforms with a total audience of 41,000+
Brand Storyteller, Copywriter and Photographer – Entrepreneur; June 2017-Present
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- Managed international social media account with an audience of 37,000+
- Has acquired 500+ clients in eight different countries
- Elevates and edits raw materials from the field into long-form content for blogs, landing pages, donor communications, email marketing, and social media
Copywriter | Marketing Strategist – MD Complete Skincare; Jan 2018 – Sept 2019
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- Developed all strategic marketing copy for various platforms including email marketing, web, print, digital advertising, blog, and social media
- Managed and executed social media strategy and saw 24% increase in following in six months
- Increased email sales by over 500% within five months of onboarding
Development Coordinator – Jesus in Haiti Ministries; Dec 2013 – Dec 2017
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- Onboarded and managed seven full-time Haitian staff members and processed payroll for 100 employees with a monthly budget of $14,000
- Oversaw the reunification and replacement of children living within institutionalized care with biological and foster families
- Crafted written and visual stories from interviews, interactions and observations for donor communication and monthly email marketing campaigns
513.600.3820
hello@laurenneal.com
SKILLS
Adobe Creative Cloud, WordPress, Divi, Project Management, Google Suite, Microsoft Office, Magento, Shopify, SalesForce Marketing Cloud, SEO, basic HTML, Mailchimp, Klaviyo, Asana, BaseCamp, Social Media, Communications, Marketing & Branding Strategy, Ethical Storytelling, Fundraising, Donor Relations, Client Management
VOLUNTEER
Recipients Chair with Print the Love
Caribbean Project Coordinator with Photographers Without Borders
LANGUAGES
English, Haitian Creole
EDUCATION
Liberty University –
Bachelors of Science
2012-2018
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